We were honored to work with the American Lung Association to create this piece for the Smokefree LA campaign. The focus of the campaign was to convey the dangerous effects of second hand smoke on young children. Our approach was to tell a simple story through the viewpoint of a child and her aspirations.

See the case study here:
http://midnightsherpa.com/projects/american-lung-association/

Client
American Lung Association

Team (American Lung Association)
Miguel Olivares (EP)

Concept, Design, Animation, & Direction
Midnight Sherpa

Team (Midnight Sherpa)
Miguel Lee (CD)
Alex More (EP)
Justin Leung (CG Lead)
Chloe Choi (Design Lead)
Joyce Ha
Mier Lee
Anna Mendoza
Paige Poglitsch

Music & Sound Design
Yessian

VO
Elizabeth Tsong