INDEPENDENT PRODUCTION STRATEGY AND COST INTELLIGENCE FOR MODERN BRANDS.
We define, model, and align scope before scale — with access to curated execution partners when needed.
OUR EXPERIENCE IS VAST AND OUR CAPABILITIES PLENTIFUL BUT IT MOSTLY BOILS DOWN TO THE FOLLOWING THREE PILLARS.
DEFINE
Clarify the objective before production begins.
Before scale, we work with internal marketing teams to define the real scope of the project — aligning ambition, timelines, deliverables, and production feasibility. This step ensures the creative idea, the budget, and the operational realities are working in the same direction from the start.
EXECUTE
Connect strategy with the right execution partner.
When production begins, we introduce the right partner for the brief — drawing from a curated network of trusted production companies, studios, and creative specialists. Brand Yew remains involved to ensure the original strategy and financial discipline carry through execution.
MODEL
Build a realistic production framework.
Once scope is defined, we model the production approach. This includes evaluating scale, refining budgets, assessing vendor fit, and structuring the most efficient path forward. The goal is disciplined production economics — aligning spend with outcomes before commitments are made.
FEATURED CASE STUDY - CAR REPLACEMENT
RPA reached out to us looking for a cost-effective, technical solution for showcasing six vehicles in captivating SNOW scenarios. The goal was to running footage reels for use in year-round Honda marketing campaigns. Discover how we did this while only shooting one car and then replacing with CG.
Explore our case study on car replacement methods, and check how we seamlessly integrated CG cars into filmed footage, blurring the line between virtual and reality.
FEATURED CASE STUDY - TVC
Cramer Krasselt Chicago came to Brand Yew looking for a unicorn creative team for the launch of their new youth-focused car campaign. They needed a fashion-focused talent director and production team, expert type design and animation artists, and a post house that could do perfect CG cars and tie everything together.
FEATURED CASE STUDY - SOCIAL
Ciroc was doing a “Summer House” themed takeover at a hotel in Palm Springs during the Coachella Music Festival. Their goal was to maximize the content grab by creating still and motion assets that they could use from April through Summer. They wanted a high-end director team that could deliver cinematic cocktail films but also a content crew that could cover the festivities and deliver assets for real-time distribution.
WANT TO BE INSPIRED? THIS IS A GOOD PLACE TO START.
Amazing partners have empowered us to offer full-service solutions no matter the project or the category. From sports to tech to food and beverage, it doesn’t matter if it’s branded content or animation, or, if it’s for social or your next tv ad, we always have solutions.
Our partners include the best full-service hybrids in the industry with complete agency and production capabilities. We know the right creative partners to service your brand.
