Midnight Sherpa worked with IPG’s Global Growth Group to develop an engaging animation to illustrate and clearly explain their new metric for evaluating and forecasting the world's largest companies—the D100’s. This piece was unveiled at 2016 Cannes by Eric Schmidt, Executive Chairman of Google and Jonah Berger, professor at University of Pennsylvania.

See the case study here:
http://midnightsherpa.com/projects/d100/

Client
IPG Mediabrands

Design, Animation, & Direction
Midnight Sherpa

Team
Miguel Lee (CD)
John Kim (CD)
Christopher Ahn (EP)
David Rowley (AD/CG Lead)
Mier Lee (Design Lead)
Lynn Choi
Handley Eugene
Miju Kang
Dongyoon Kim
Justin Leung
David Park
Paige Poglitsch

Audio
Machinehead